The Mark Burnett-produced singing competition improved NBC’s season average in the time period by 89 percent. With a 5.1 rating in the 18-49 demographic and 11.8 million viewers overall, it is the top-rated series premiere on a major network since CBS’ Undercover Boss debut following the 2010 Super Bowl.Also, in the coveted 18-49 demographic, The Voice easily beat Glee and DWTS. 4.6 vs. 3.4 (from 9-9:30) and 4.9 vs. 3.5 (from 9-10 p.m.), respectively.
Now, I don't usually blog about ratings just because this is entirely a US thing - and other people reading the blog may not understand most of it - but I'm posting it anyway and say that I’m not surprised at the ratings the show got. I mean, The Voice was trending worldwide on twitter yesterday! Plus, the whole concept and vibe of the show seems more current and younger than say, American Idol or DWTS. I bet, once word gets around, their numbers will probably climb.
Oh, and one more interesting thing I noticed, Glee's number have been free falling. I remember their demo to be in the high 4′s and around 11 to 13 million viewers earlier in the year. Tsk.
